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The appearance of a significantly "cheaper" version of the product cheapens the brand, and makes customers wonder why they are paying so much. Potentially killi
by jared314 17y ago
The appearance of a significantly "cheaper" version of the product cheapens the brand, and makes customers wonder why they are paying so much. Potentially killing the rest of the product line-up. It has happened to every industry several times before, including the book industry.
- nopassrecover 17y agoYeah but in most industries it's illegal to control the price that retailers distribute your product at. This was temporary pricing anyway to encourage interest in the online platform over the longer term.
- jared314 17y agoIllegality is a gray area, negotiating a contract is not control, and agents are not retailers. The customers were not told the price was temporary, just that it was the default. The customer's perception was what mattered to the publishers.