They didn't miss the obvious. I think in your quote they're talking about legal obstacles to widespread adoption. Then the next paragraph, Jobs and Bezos make y

They didn't miss the obvious. I think in your quote they're talking about legal obstacles to widespread adoption. Then the next paragraph, Jobs and Bezos make your point: Jobs said he lived seven minutes from a grocery and wasn't sure he would use Ginger to get there. Bezos agreed.