I read this book a few years ago. It is seriously the real thing and I highly recommend it. Particularly astonishing is how recognizable the techniques he pione

I read this book a few years ago. It is seriously the real thing and I highly recommend it. Particularly astonishing is how recognizable the techniques he pioneered are in the internet age. For example, he A/B tested everything. It's also remarkable how many of the brands Hopkins created remain household names nearly a century later (Goodyear, Palmolive).