3 ms·
Scientific Advertising by Claude C. Hopkins (1923, Full text)
- gruseom 17y agoI read this book a few years ago. It is seriously the real thing and I highly recommend it. Particularly astonishing is how recognizable the techniques he pioneered are in the internet age. For example, he A/B tested everything. It's also remarkable how many of the brands Hopkins created remain household names nearly a century later (Goodyear, Palmolive).
- NyxWulf 17y agoI literally keep this book on my night stand. The techniques he recommends are spot on - and more importantly geared toward generating a return. Highly recommended.