Simplicity first. How do you start thinking of a complicated data model when collecting one sample is nearly 100 million dollars? A good data model develops whe

Simplicity first. How do you start thinking of a complicated data model when collecting one sample is nearly 100 million dollars? A good data model develops when you know what questions you want to ask of the data. Looking back and expecting otherwise is probably a case of hindsight-bias. Also worth emphasising is that the technology (and methodology) is moving very fast.