Agreed, the arrows engage the moral brain and encourage rationalizing emotional gut-feelings. Up is always a metaphor for righteous and pure, heaven-like; down

Agreed, the arrows engage the moral brain and encourage rationalizing emotional gut-feelings. Up is always a metaphor for righteous and pure, heaven-like; down is contemptible, hell, punishment. No sense in fighting these deeply ingrained metaphors with rules and reminders, it doesn't work.