Partially. It's also about perceptions. People who are having a problem love to believe that there is a magic silver bullet solution out there somewhere -- one

Partially. It's also about perceptions. People who are having a problem love to believe that there is a magic silver bullet solution out there somewhere -- one that will let them have to do a lot less work than the Old Way. It also makes them feel superior to the ignorant followers of the Old Way. Install library X or buy app Y and all your problems will magically go away, and you're awfully clever if you realize this is the case, versus the unenlightened who continue to do things the Old Way. This is the basis of most sales and marketing techniques.