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This is going to be huge. 10 years ago, I would never have thought that technology alone sufficiently differentiated YouTube from "long tail" offerings like Ve
by idm 10y ago
This is going to be huge. 10 years ago, I would never have thought that technology alone sufficiently differentiated YouTube from "long tail" offerings like Vevo or Twitch. It turns out you can have multiple, multiple-billion-dollar businesses using essentially the same platform. The use cases inherent to various content niches inform new user interfaces and modes of interacting with the underlying video data.
Enterprise Video is a huge content niche. I've used YouTube in the past for business videos, but it was awkward. I wanted greater privacy, which YouTube does not really offer, because these videos discussed pre-launch ideas. We already used Office 365, so Microsoft Stream would have been a no-brainer.
I would love to perform research with the MS Stream platform, too. By focusing on the niche of business, Stream is creating interesting audience dynamics that will be quite different from the "grazing" model of recreational video watching. This is relevant to my interests.
- wastedhours 10y ago"Enterprise Video is a huge content niche." - most definitely, almost this exact same thing is in my ideas notebook (as I'm sure it is for many people), especially with Office 365 integration. There's going to be a whole ecosystem around more internal video production, webinars and training sessions going forwards. Going to be a really nice niche.
- Angostura 10y agoI have the need to produce internal webinars for a reasonably sized organisation. It will be interesting to see if they add live streaming, the ability to have real-time text chat and screensharing. Its slightly odd that a product called Stream doesn't actually 'stream' - though I understand that they are using th eterm in a different way here. For the moment, I'll stick with Youtube Live.
- wastedhours 10y agoNow that would be very useful - screensharing, and Powerpoint slide switching integration would be the winner for me too. Webinars are a really interesting area - how much time do you dedicate to them if you don't mind me asking?
- Angostura 10y agoAt the moment - none at all, we're in the process of setting everything up. But we're going to have one scheduled for every two months, lasting an hour. These won't be purely for internal consumption however, they will be for training at partner organisations.
- deleted 10y ago[deleted]
- mankash666 10y agoIn other words, the only real advantage Microsoft has is in enterprise channel sales
- ams6110 10y agoDoesn't Adobe Connect already cover this space pretty well? Enterprises have been using that for both live and recorded video and webinars for years.