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Drug marketing isn't illegal in most other countries, just marketing to consumers. You're free to market to physicians pretty much everywhere which is where the
by aianus 10y ago
Drug marketing isn't illegal in most other countries, just marketing to consumers. You're free to market to physicians pretty much everywhere which is where the real money is spent anyways.
- DasIch 10y agoIn Germany marketing to physicians is legal but doctors are effectively forced by insurance agencies to prescribe whatever drug is the cheapest equivalent unless there is a medical reason not to. So even though there is marketing going on the actual effect is rather minimal.