Anecdotally, I often think "just let me pay you directly!" for content that is shrouded in ads. I also actively avoid apps that use ads for revenue. I suppose t

Anecdotally, I often think "just let me pay you directly!" for content that is shrouded in ads. I also actively avoid apps that use ads for revenue. I suppose that the infrastructure to do that is hard vs serving ads, and I suppose targeted ads generate more revenue...