I'm with you on performance (although it crashes less often, it's gotten a lot slower and buggier). However, do you really feel like the ads are everywhere? Or

I'm with you on performance (although it crashes less often, it's gotten a lot slower and buggier). However, do you really feel like the ads are everywhere? Or even intrusive? One of the biggest user advantages Snapchat has is that the ads are so easy to tap through. It puts the onus on the advertiser to entice me to watch. Do sponsored filters really bother you that much? Maybe I'm just much weirder than I realized, but I honestly barely even notice the ads. I just treat them like a story I'm not interested in and tap through, or watch the trailer (this seems like the most natural fit on Snapchat, ad wise, anyway). Memories seems like a poor implementation of a good idea. I get why they decided to default to saving everything to Memories, but they didn't think through the discovery aspect of it, or make it easy to remove memories (who hasn't sent a snap they'd rather forget). Also, the single most irritating part of Memories is that saving to it doesn't default to downloading it. My assumption is they want to control the content, but how did someone not point out that all the stuff you can do with Snapchat in terms of ad hoc photo editing isn't necessarily well known to people who don't already use the app? That said, I'm pretty bullish on Snapchat, but they should be careful to learn the lessons of Twitter regarding timing. They need to be confident that their user base, engagement, and revenue per user will grow fairly reliably without needing to continually bolt on new crap. I've been impressed with the company, product wise (memories excluded), and would probably treat an IPO like I did Facebook's (observe, and if there's a crash early on, snap up a few shares for the sake of having skin in the game, otherwise just enjoy watching it grow).