4 ms·

I always thought the "read more" was to track how many people read the article for analytics and ad purposes.

• forgotpwtomain 10y ago
  Isn't scroll tracking better? They can click read more and still stop reading.
  • viraptor 10y ago
    Scroll tracking can be disabled with adblockers. Read more can always be tracked since that's the primary purpose of the link - when you want to read more.
    • forgotpwtomain 10y ago
      > Scroll tracking can be disabled with adblockers. That's not strictly correct. Adblockers disable third-party services for it, you can just implement it yourself just like read-more, which again as I mentioned doesn't tell you whether they actually read or not.
      • viraptor 10y ago
        Adblockers can block any requests. It doesn't matter if they're from the same site or third party. If your page is know enough, requests like reading progress are likely to be blocked at least by ghostery.