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The marketing strategy was the product itself, given that it was free, as well as the open development process. And I do think that strategy was working to som
by jarcoal 10y ago
The marketing strategy was the product itself, given that it was free, as well as the open development process.
And I do think that strategy was working to some degree; at least on channels like HN where we frequently saw posts related to RethinkDB.
- hendzen 10y agoThe people that use HN aren't the people that sign checks for enterprise support contracts. Guess what - database vendors like Oracle, MongoDB (to a much smaller extent) that get a bad rep on HN actually sign deals for real money.
- gk1 10y ago> The marketing strategy was the product itself And we see how that worked out. Pricing is an important component of marketing, but it's not a marketing strategy in itself.