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Classic marketing trick, keep offer low to maintain high demand and high buzz. In your brain this translates as : rare -> valuable
by shin_lao 17y ago
Classic marketing trick, keep offer low to maintain high demand and high buzz.
In your brain this translates as : rare -> valuable
- axod 17y agoYeah because that worked for Google Wave ;) It can sometimes work, but sometimes people just get bored and move on.
- rpledge 17y agoAlso known as a "Velvet Rope" strategy
- mcormier 17y agoIt's not just a marketing trick. Keeping product warehouse inventories low reduces risk and allows a company more flexibility when changing products.