Does anyone else have the feeling that the ecosystem lock-in inherent in all of these large primarily hardware-focused companies isn't necessarily the whole fut

Does anyone else have the feeling that the ecosystem lock-in inherent in all of these large primarily hardware-focused companies isn't necessarily the whole future? I can imagine things like airport kiosks, coffee machines, subway terminals, hotel front desks, and other everyday objects or conglomerations of objects that aren't part of the consumer market most of these companies target also having such an interface, and they may not want to give all of that to Google or Amazon for instance. Making that software seems like a necessity to me (the "operating system" of the future) and I'm not sure how it fits in with the current trajectory. Thoughts?