Just read this: https://en.wikipedia.org/wiki/Unique_selling_proposition https://en.wikipedia.org/wiki/Unique_selling_proposition It is very common business li

Just read this: https://en.wikipedia.org/wiki/Unique_selling_proposition https://en.wikipedia.org/wiki/Unique_selling_proposition It is very common business lingo, but you couldn't be blamed for ignoring such things.