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Very curious to hear from the HN crowd - do people actually see high ROI on Twitter ads? I've personally conducted full scale Facebook ads for a consumer produc
by mbesto 10y ago
Very curious to hear from the HN crowd - do people actually see high ROI on Twitter ads? I've personally conducted full scale Facebook ads for a consumer product company with great success (very positive ROI) but almost literally couldn't get anyone to buy product via Twitter ads. Where does that $2B in revenue come from!?
- Bedon292 10y agoI would suspect it might have something to do with promoted tweets and things which drive traffic to their twitter/website. These sites are paying for the traffic (which then earns them ad revenue) and seem to be happy with the results. I have seen very few ads for purchasable items on twitter, just lots of traffic driving.
- deleted 10y ago[deleted]
- M2Ys4U 10y agoAds aren't their only revenue stream - they also charge for better access to real-time (and archival) data - for example via Gnip[1], which they purchased in 2014. [0] https://gnip.com/ https://gnip.com/