That's the thing. As sensors become richer and the data becomes more valuable to the ML, consumers are becoming more aware of their privacy. That means to get

That's the thing. As sensors become richer and the data becomes more valuable to the ML, consumers are becoming more aware of their privacy. That means to get to a 'good seam' in the future instead of trawling through trash, you're going to have to convince millions of people their interests won't be affected. That means in time there is an opportunity for a Google-killer with a different business model not based on using the raw data OR using by the use of intelligent agents. Google goes down because its stakeholders are contingent on getting to the raw data.