You're putting words in my mouth. I said I didn't know anyone who's made a purchasing decision because of an ad on Twitter. Online ads as a larger entity—that's

You're putting words in my mouth. I said I didn't know anyone who's made a purchasing decision because of an ad on Twitter. Online ads as a larger entity—that's a completely different story. The vast majority of the online advertising spend which you speak of goes to PPC search, not the 2016 equivalent of banner ads.