I used to think the same way. The turning point for me was reading Jordan Mechner's development log for the original Prince of Persia. It's long, but worth it:

I used to think the same way. The turning point for me was reading Jordan Mechner's development log for the original Prince of Persia. It's long, but worth it: http://jordanmechner.com/blog/2009/11/the-making-of-prince-of-persia/ http://jordanmechner.com/blog/2009/11/the-making-of-prince-o... Basically, after the game was finished they spent two years expecting a word-of-mouth breakthrough which never came, then tried traditional marketing and had a huge success.