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More money coming from advertising than products? 90.4% revenue from advertising for Google https://www.statista.com/statistics/266249/advertising-revenue-of-
by quickben 10y ago
More money coming from advertising than products?
90.4% revenue from advertising for Google
https://www.statista.com/statistics/266249/advertising-revenue-of-google/ https://www.statista.com/statistics/266249/advertising-reven...
https://www.google.ca/search?q=google+total+revenue&ie=utf-8&oe=utf-8&gws_rd=cr&ei=0CD1V_HpCsO3jwT-nL_ABA https://www.google.ca/search?q=google+total+revenue&ie=utf-8...
vs Apple:
http://marketingland.com/app-purchases-dominate-ads-app-store-lifetime-revenue-hits-71-billion-183953 http://marketingland.com/app-purchases-dominate-ads-app-stor...
- arkem 10y agoOf course, I'm not saying that Google isn't an advertising company. If Apple made 50% of its revenue from adverting would it still be a product company? Is this distinction about the size of the business unit?
- tedunangst 10y agoIs Apple really in the ad business, or do they have an ad division because that's just something that every ecosystem operator is expected to provide these days?
- quickben 10y agoIt's probably more on the lines of could a company survive without the advertising revenue? For some companies ads are supplemental, for some lifeblood.
- tjl 10y agoApple shut down iAd. That article isn't about Apple's ad business, although certainly some developers have in-app ads, but now they're moving away from iAd. They're looking at search ads for apps in the app store, but that's pretty limited to just the store.