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It still remains unclear to me how letting users opt out of making Twitter $0.55/month by giving Twitter, say, $4.95/month is a bad idea. $0.55/month is the me

by harryh 10y ago

It still remains unclear to me how letting users opt out of making Twitter $0.55/month by giving Twitter, say, $4.95/month is a bad idea. $0.55/month is the mean for the entire userbase. The actual amount for any particular user can be far more or far less (well up to .55 less) than that. Users who are more likely to pay 4.95/month are much more likely to be worth more than 4.95/month in advertising revenue.

theli0nheart 10y ago
> Users who are more likely to pay 4.95/month are much more likely to be worth more than 4.95/month in advertising revenue. Given the paucity of people I know who've made a purchasing decision based off of an ad on Twitter, I seriously doubt that.
- fasteddie 10y ago
  Few people think they know others that have made purchase decisions based on online ads, yet here we have a hundred billion dollar worldwide online ad industry.
  - theli0nheart 10y ago
    You're putting words in my mouth. I said I didn't know anyone who's made a purchasing decision because of an ad on Twitter. Online ads as a larger entity—that's a completely different story. The vast majority of the online advertising spend which you speak of goes to PPC search, not the 2016 equivalent of banner ads.
  - mschuster91 10y ago
    > yet here we have a hundred billion dollar worldwide online ad industry. ... which is plagued with spam and fraud. Victims are both the advertisers (who pay for ad slots that are viewed/clicked by bots) and the consumers (who suffer from malware ads, un-usable websites because there are 30+ trackers, ad brokers etc. on one single site, and higher product prices because the vendors have to pay for ads). The only ones who profits are the countless middle men - ad brokers and "big data analysis/retargeting" companies which kill user privacy on a global scale while providing next to zero value. We should, once and for all, simply massively regulate advertising and re-think about how we as a society fund the services currently funded by ads. Especially in media, where "real" journalism had to step back in favor of ever more clickbait crap...
DINKDINK 10y ago
>$0.55/month is the mean for the entire userbase. A good distinction but even if you assume a power-law/Pareto distribution for the revenue per customer, it would be roughly ~$2.20/user/month.

by harryh 10y ago

theli0nheart 10y ago

> Users who are more likely to pay 4.95/month are much more likely to be worth more than 4.95/month in advertising revenue. Given the paucity of people I know who've made a purchasing decision based off of an ad on Twitter, I seriously doubt that.

fasteddie 10y ago
Few people think they know others that have made purchase decisions based on online ads, yet here we have a hundred billion dollar worldwide online ad industry.
- theli0nheart 10y ago
  You're putting words in my mouth. I said I didn't know anyone who's made a purchasing decision because of an ad on Twitter. Online ads as a larger entity—that's a completely different story. The vast majority of the online advertising spend which you speak of goes to PPC search, not the 2016 equivalent of banner ads.
- mschuster91 10y ago
  > yet here we have a hundred billion dollar worldwide online ad industry. ... which is plagued with spam and fraud. Victims are both the advertisers (who pay for ad slots that are viewed/clicked by bots) and the consumers (who suffer from malware ads, un-usable websites because there are 30+ trackers, ad brokers etc. on one single site, and higher product prices because the vendors have to pay for ads). The only ones who profits are the countless middle men - ad brokers and "big data analysis/retargeting" companies which kill user privacy on a global scale while providing next to zero value. We should, once and for all, simply massively regulate advertising and re-think about how we as a society fund the services currently funded by ads. Especially in media, where "real" journalism had to step back in favor of ever more clickbait crap...

DINKDINK 10y ago

>$0.55/month is the mean for the entire userbase. A good distinction but even if you assume a power-law/Pareto distribution for the revenue per customer, it would be roughly ~$2.20/user/month.