Being able to control the entire direction of a company is a lot more powerful than just paying them to add functionality. It also grants the ability to lock co

Being able to control the entire direction of a company is a lot more powerful than just paying them to add functionality. It also grants the ability to lock competitors out of the service once you've proved the new functionality is a success. I don't think Twitter is worth $17bn, but we live in an era of excessively hyped up and unrealistic valuations, so I have no idea what the correct price actually is. Yes, buying Twitter is a gamble, but many acquisitions are.