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Even if relatively small in market size compared to current Android install base I think Google would like to grab some of Apple's profit from the high end. Whi
by chuckcode 10y ago
Even if relatively small in market size compared to current Android install base I think Google would like to grab some of Apple's profit from the high end. While Apple has around 17% of unit sales in smartphones they earn something like 91% of the profit [1]. I'm sure other competitors will be aiming to get some of that profit for themselves or at least make life hard for Apple by using competition to drive down Apple's margins.
[1] http://www.forbes.com/sites/chuckjones/2016/02/13/apples-iphone-profits-will-weed-out-other-players/#5d966fa413e5 http://www.forbes.com/sites/chuckjones/2016/02/13/apples-iph...