At this point, while Google is an ad company, it is important to realize that the true value they offer only comes with acceptance of tracking. AI needs to kno

At this point, while Google is an ad company, it is important to realize that the true value they offer only comes with acceptance of tracking. AI needs to know everything about you to truly personalize the experience and be more valuable. Don't believe me? Here's an interesting exercise. Watch the movie Her. They do a great job of showing where these nascent AI efforts could go. Now think through on every scene what kind of device permissions and data access and tracking would realistically be needed to deliver on that.