Nobody is denying that Apple is making money. "Profit" is a great metric. Profit share is a terrible one. Because how much money Apple makes is precisely the

Nobody is denying that Apple is making money. "Profit" is a great metric. Profit share is a terrible one. Because how much money Apple makes is precisely the point, and whether a competitor has wide margins, narrow ones, or negative ones does not affect how much money Apple makes, but it does affect their profit-share. Huawei and Apple have roughly equal marketshare. If "nobody wants" to buy a phone from an unprofitable manufacturer, how come that's true?