I lost interest when he said a good product isn't good enough, you need some sort of spam engine. That is a severe distortion; of course he never said that. He

I lost interest when he said a good product isn't good enough, you need some sort of spam engine. That is a severe distortion; of course he never said that. He didn't imply it, either, unless you add the assumption that all marketing is spam. As for "good software sells itself", the bulk of the post is devoted to an example where that didn't happen.