A lot of that has to do with cost of living, and cost of living is quite variable with geographic location. For example a developer in my state, SC can easily

A lot of that has to do with cost of living, and cost of living is quite variable with geographic location. For example a developer in my state, SC can easily break even on his time/effort with lower rates than a developer in New York or LA. I assume that developers in larger cities understand that developers in towns no one has ever heard of have lower rates.