I think his point is that they command only a small fraction of the market at this point meaning they aren't the Goliath everyone is trying to beat. Everyone w

I think his point is that they command only a small fraction of the market at this point meaning they aren't the Goliath everyone is trying to beat. Everyone would love to have Apple profit margins but their market share is so small that there's plenty of room to co-exist without "killing" Apple.