It hadn't occurred to me that caring for the quality of what my family and I ingest had anything to do with "authenticity", I thought it was all about trying to

It hadn't occurred to me that caring for the quality of what my family and I ingest had anything to do with "authenticity", I thought it was all about trying to take care of ourselves and hopefully minimize the possibility of having to fix things after they are broken. I for one, love modernity, buy some food from local sources, some others even from the "hippie" stores, other from the local cheapie chain supermarkets. It's always balancing quality, convenience, budget and our health. We all have a different sense for what is a good balance between those criteria. Surely the author has a different perspective than mine, and may be right for even a majority of cases, there are definitely those that seek validation and some sense of self worth with their behaviour. Others, and this is my perspective, just want to be pragmatic and maybe not too stupid.