I can't _stand_ the reviewkick sourced reviews, and there is a substantive difference between those and those from "product niche experts". The person who subsc

I can't _stand_ the reviewkick sourced reviews, and there is a substantive difference between those and those from "product niche experts". The person who subscribes to reviewkick to "get free stuff" is building a profile to increase their value, so that they can get more expensive free stuff which they can in turn sell on ebay (or, I guess, hoard.) The reviewer who actually _uses_ the product, on the other hand... Personally, given the choice between products I'll definitely avoid those with obvious fake reviews. I bet it's common behavior to do so among those who actually take the time to consult reviews, and I bet Amazon saw the writing on the wall via their analytics.