This seems like history repeating itself. Joel's first foray into the consumer market (CityDesk) was a failure but he was able to fall back on the large communi

This seems like history repeating itself. Joel's first foray into the consumer market (CityDesk) was a failure but he was able to fall back on the large community of programmers his blog attracted to make FogBugz a success. With StackExchange it seems like things are happening in the reverse order. It must be frustrating to not be able to break out of the programmer oriented market. I'm not saying this will be a failure but without the large audiences from Joel and Jeff's respective blogs they've got some serious mass marketing to do. It might be time hire a marketing firm.