3 ms·

I lost interest when he said a good product isn't good enough, you need some sort of spam engine. That's not been my experience, neither from a maker or buyer

• tomjen3 17y ago
  No not a spam engine. A spam engine would have to force itself against people and would fight an uphill battle. What you have to do is find a way to get people to know what you have in such a way that they don't perceive it as spam (because it is not). Yes that is much more difficult initially, but it will become easier later on.
• gruseom 17y ago
  I lost interest when he said a good product isn't good enough, you need some sort of spam engine. That is a severe distortion; of course he never said that. He didn't imply it, either, unless you add the assumption that all marketing is spam. As for "good software sells itself", the bulk of the post is devoted to an example where that didn't happen.
  • ssp 17y ago
    To be precise, it's devoted to an example where software didn't sell itself. Maybe it was just bad and nobody wanted to tell their friends about it.
• cousin_it 17y ago
  I used to think the same way. The turning point for me was reading Jordan Mechner's development log for the original Prince of Persia. It's long, but worth it: http://jordanmechner.com/blog/2009/11/the-making-of-prince-of-persia/ http://jordanmechner.com/blog/2009/11/the-making-of-prince-o... Basically, after the game was finished they spent two years expecting a word-of-mouth breakthrough which never came, then tried traditional marketing and had a huge success.