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>>The No Man's Sky disaster would be nothing in comparison. No Man's Sky wasn't a simple case of hype, though. The developer blatantly lied about what was goin

>>The No Man's Sky disaster would be nothing in comparison. No Man's Sky wasn't a simple case of hype, though. The developer blatantly lied about what was going to be in the release version, including videos and screenshots of content that doesn't exist[1]. The extent of this mismatch between what was advertised and what was delivered is so large that it's being investigated in the UK[2]. [1]https://www.reddit.com/r/Games/comments/4y1h9i/wheres_the_no_mans_sky_we_were_sold_on_a_big_list/?st=itmwlfhp&sh=e122b8d4 https://www.reddit.com/r/Games/comments/4y1h9i/wheres_the_no... [2]http://arstechnica.com/gaming/2016/09/uk-advertising-board-investigating-no-mans-sky-marketing/ http://arstechnica.com/gaming/2016/09/uk-advertising-board-i...

DanBC 10y ago
> and what was delivered is so large that it's being investigated in the UK[2]. Anyone can make a complaint with ASA, and they investigate any complaint for which they're the regulator. They also do not uphold plenty of complaints. To get a feel for what an ASA ruling is like people can read the archive of rulings here: https://www.asa.org.uk/Rulings/Adjudications.aspx https://www.asa.org.uk/Rulings/Adjudications.aspx I think this recent ruling about a city council's campaign to stop people giving money to beggars shows there's some nuance to the rulings: https://www.asa.org.uk/Rulings/Adjudications/2016/9/Nottingham-City-Council/SHP_ADJ_343048.aspx#.V_NnlVQrK00 https://www.asa.org.uk/Rulings/Adjudications/2016/9/Nottingh... tl;dr An ASA investigation means nothing other than someone complained.