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I would cautiously advocate a claim that Apple cannibalized their own iPod market share with the iPhone OS devices precisely to avoid getting cannibalized by ev
by jarek 17y ago
I would cautiously advocate a claim that Apple cannibalized their own iPod market share with the iPhone OS devices precisely to avoid getting cannibalized by everyone else.
The problem is... where do you go from iPhone OS?
- wmf 17y agoWhy do you think iPod would have been cannibalized? IIRC its market share was holding steady at >70% when iPhone was announced.
- chrisbolt 17y agoBefore, there was a music player market and a phone market. The iPhone covers both, reducing the size of the standalone music player market.
- pyre 17y agoThe iPod Touch is basically an iPhone, though it still counts as an iPod for purposes of marketshare.
- jarek 17y agoPortable music players got too easy. Apple's strength is doing things either differently or better than everyone before them. The required hardware got commoditized hard, and if the competition wasn't quite as stylish or polished, they rapidly started being good enough to eat a substantial piece of the cake.
- tptacek 17y agoPortable music players were always easy. Apple always had competition, from big players and from small player, at high price points and low price points, competing on features, competing on design. Portable music players didn't get too easy. Apple ran out of people to sell them to.