Keep in mind that this is more of a monopolistic move than a quality move; Amazon was already scrubbing for a while. 1. Amazon Vine reviews are still live and w

Keep in mind that this is more of a monopolistic move than a quality move; Amazon was already scrubbing for a while. 1. Amazon Vine reviews are still live and will still go live -- there's no more editorial quality to them than some of the other services. 2. This policy doesn't impact book reviews, where fake reviews, incentivized reviews, and review trading is most rampant. 3. The easiest way around the policy will be for vendors to get shadier and not offer upfront discounting. Instead, you'll see non-disclosed reviews where the reviewer is compensated for the product costs afterwards. If done properly, that'd be hard to catch. As disclosure, I'm CEO of Intellifluence, which is essentially a marketplace for reviews (one supported platform of which is Amazon). We emphasize honest reviews and have been trying to fight some of the shadier players, but this policy move isn't going to fix things...it just is a move to push Amazon's own program.