I'm not saying those paid for reviews are good. I think they are worthless, for many of the reasons outlined in the article (vendors select reviewers that only

I'm not saying those paid for reviews are good. I think they are worthless, for many of the reasons outlined in the article (vendors select reviewers that only leave 5 stars) and in your comment (professional reviewers don't "need" the product they are reviewing and therefore don't even know what qualities to look for (even if they were inclined to be completely honest)). But what I am saying is, Amazon needs new sellers... and new sellers need reviews.