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Among products whose review distribution is heavily skewed toward 5-stars, the 1-star reviews are often the most useful, since this is where you might learn tha
by nicklaf 10y ago
Among products whose review distribution is heavily skewed toward 5-stars, the 1-star reviews are often the most useful, since this is where you might learn that reviewers are being offered compensation in return for removing their negative review (either by stating it directly, or as evidenced by an aggressive comment left by the seller in response to the unhappy customer).
- jerkstate 10y agoUnderstanding the rate and nature of bad reviews provides much better signal than high-star reviews. You will get a lot of garbage in 1-star reviews but I find you also find information about expected uses of the product that don't work, or other types of important feedback (for example, I was looking for a "bluetooth splitter" a while back and lots of 5-star reviews said that the product worked as advertise, but some percentage of 1-star reviews stated that several of the products added a few hundred milliseconds of latency to the audio). I also use the percentage of low-star reviews between similar frequently reviewed items (for example, coffee makers with hundreds of reviews each) to approximate design defects, manufacturing defect rate and/or ease of use issues.