To this I draw a 2x2 matrix on a whitboard. In each of the 4 quadrants I write: "Product and Engineering" "Ops" "Sales and Marketing" "Legal" Enter tasks a

To this I draw a 2x2 matrix on a whitboard. In each of the 4 quadrants I write: "Product and Engineering" "Ops" "Sales and Marketing" "Legal" Enter tasks and goals for each quadrant. Iterate. This is the minimum effort required to sustain any app. Developers are mostly only aware of the first quadrant.