4 ms·

>>There’s also a wide body of research that’s found that decreasing latency has a roughly linear effect on revenue over a pretty wide range of latencies and bus

>>There’s also a wide body of research that’s found that decreasing latency has a roughly linear effect on revenue over a pretty wide range of latencies and businesses. Anyone have pointers to such research?

Dowwie 10y ago
This was an error by the author of the blog post. There isn't a wide body of research confirming this. There aren't academic papers. There is merely anecdotal evidence/marketing material from industry participants.
jedberg 10y ago
There is no published research I'm aware of. However, you can find an article about every major tech company talking about how reducing their latency increased whatever their core metric was (not necessarily linearly though, sometimes it was and even steeper curve). I know for sure this is true at eBay, Netflix, and reddit because I've seen the numbers personally, and I have friends at Google, Amazon and Facebook who have said the same.
jjguy 10y ago
Came to the comments looking for these links, too. Results of my research are below; everything I found is anecdotal, consistent with the other comments. The most robust is the presentation at Velocity in 2009. [4, 5] My notes: Small ecommerce vendor, 2012. One second delay in page-load causes 7% loss in customer conversions. [1] Marissa Meyer, 2006 Web 2.0 conference. Extra 1/2 second in page load time dropped traffic by 20%. [2] Greg Linden, 2006 (same link as above) "We had similar experience at Amazon.com. We tried delaying page in increments of 100ms and found very small delays result in substantial and costly drops in revenue. [2] Greg Linden, Make Data Useful, 2006 - Every 100ms delay costs 1% of sales. [3] Velocity, 2009. The User and Business Impact of Server Delays, Additional Bytes, and HTTP Chunking in Web Search Presentation. Multiple observations. My net: Delays under 500m measurably impact customer satisfaction metrics, magnitude increases commensurately with delay. (Microsoft, Amazon, Google) [4, 5] 1 - https://info.ensighten.com/rs/ensighten/images/just-one-second-delay-in-page-load-can-cause-7-percent-loss-in-customer-conversions.pdf https://info.ensighten.com/rs/ensighten/images/just-one-seco... 2 - http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.... 3 - http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.pdf http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.... 4 - http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-pag.html http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-... 5 - http://conferences.oreilly.com/velocity/velocity2009/public/schedule/detail/8523 http://conferences.oreilly.com/velocity/velocity2009/public/...

Dowwie 10y ago

This was an error by the author of the blog post. There isn't a wide body of research confirming this. There aren't academic papers. There is merely anecdotal evidence/marketing material from industry participants.

jedberg 10y ago

There is no published research I'm aware of. However, you can find an article about every major tech company talking about how reducing their latency increased whatever their core metric was (not necessarily linearly though, sometimes it was and even steeper curve). I know for sure this is true at eBay, Netflix, and reddit because I've seen the numbers personally, and I have friends at Google, Amazon and Facebook who have said the same.

jjguy 10y ago

Came to the comments looking for these links, too. Results of my research are below; everything I found is anecdotal, consistent with the other comments. The most robust is the presentation at Velocity in 2009. [4, 5] My notes: Small ecommerce vendor, 2012. One second delay in page-load causes 7% loss in customer conversions. [1] Marissa Meyer, 2006 Web 2.0 conference. Extra 1/2 second in page load time dropped traffic by 20%. [2] Greg Linden, 2006 (same link as above) "We had similar experience at Amazon.com. We tried delaying page in increments of 100ms and found very small delays result in substantial and costly drops in revenue. [2] Greg Linden, Make Data Useful, 2006 - Every 100ms delay costs 1% of sales. [3] Velocity, 2009. The User and Business Impact of Server Delays, Additional Bytes, and HTTP Chunking in Web Search Presentation. Multiple observations. My net: Delays under 500m measurably impact customer satisfaction metrics, magnitude increases commensurately with delay. (Microsoft, Amazon, Google) [4, 5] 1 - https://info.ensighten.com/rs/ensighten/images/just-one-second-delay-in-page-load-can-cause-7-percent-loss-in-customer-conversions.pdf https://info.ensighten.com/rs/ensighten/images/just-one-seco... 2 - http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.... 3 - http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.pdf http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.... 4 - http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-pag.html http://radar.oreilly.com/2009/06/bing-and-google-agree-slow-... 5 - http://conferences.oreilly.com/velocity/velocity2009/public/schedule/detail/8523 http://conferences.oreilly.com/velocity/velocity2009/public/...