Well, that's the thing - they are just a CRUD app in a lot of ways. Even at "uber scale" it really isn't that bad, it'd be a few incremental challenges but noth

Well, that's the thing - they are just a CRUD app in a lot of ways. Even at "uber scale" it really isn't that bad, it'd be a few incremental challenges but nothing a small team couldn't handle from a technical perspective. The catch though is that on top of that CRUD app is a business which involves some serious legal and marketing divisions to make that app work. The tech may be simple, but the business side of it certainly isn't. The "I could hack that up in a weekend" attitude is often true - but it only covers the bare basics of the software it doesn't even attempt to address the business, which if often where the real struggle is these days. Especially if your background is development. I think many engineers still say this knowingly though, just to (perhaps incorrectly) scoff at the value of good business people.