It's part of their Jigsaw initiative: https://jigsaw.google.com/ https://jigsaw.google.com/ Basically a rag tag 'justice squad' outfit bent on stamping out trol

It's part of their Jigsaw initiative: https://jigsaw.google.com/ https://jigsaw.google.com/ Basically a rag tag 'justice squad' outfit bent on stamping out trolling and nefarious users. Whether these redirects are justified is questionable, and one can argue Google are a quick click away from doing this for other topics on a whim. So if Google decides that smoking tobacco is bad, they could redirect me to videos of people dying from lung cancer on Youtube. Essentially it's Google playing big daddy and trying to have moral high ground. It works some of the time, but not always.