Also for SAAS products on branded terms you are more likely to get a better new customer experience on a tailored landed page than the homepage (for some busine

Also for SAAS products on branded terms you are more likely to get a better new customer experience on a tailored landed page than the homepage (for some businesses anyway.) I agree with informational search, I think that clicking on an ad will put me lower in their sales funnel which means more annoying popups and remarketing.