I work in an industry where branded terms are EXTREMELY expensive and I've spent the last year and a half looking for ways to build better heuristics on how mar

I work in an industry where branded terms are EXTREMELY expensive and I've spent the last year and a half looking for ways to build better heuristics on how marketing actually works. I am extremely skeptical of media agencies and all parties relating to marketing spend, even those who want to measure it in their own "scientific" manner. From attending conferences it doesn't seem like anyone is really on the ball with attribution reporting. The best thing you can do for marketing analytics is implement rigorous and scientific experiments, which require massive buy in. If anyone wants to discuss this or work towards a solution send me an email (in profile.)