I got in to a debate with my business partner about this very subject. It turns out non-technical people tend not to distinguish between organic results and pai

I got in to a debate with my business partner about this very subject. It turns out non-technical people tend not to distinguish between organic results and paid results. For example, he personally clicks our brand based ad instead of our organic result when he googles us. I had to explain that we were spending money every time he did that.