The competition (Google, Microsoft) can probably only offer intermediate plans because they subsidize cloud drives with other products (Office, ads, etc.) to do

The competition (Google, Microsoft) can probably only offer intermediate plans because they subsidize cloud drives with other products (Office, ads, etc.) to do a quick land grab. I am pretty sure that it will be hard to provide 1TB storage for $10 per month with heavy redundancy, proper security, support, etc. So they need to get their margin from people two use significantly less than 1TB. Also, you are not only paying for storage, but also maintenance of network infrastructure and the client/server software.