3 ms·
Great explanation - I'll add two things. 1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customer
by soared 10y ago
Great explanation - I'll add two things.
1. If you're not there, someone else is. If Nike didn't buy brand terms, adidas would and would steal tons of customers.
2. Paid results (and other results like maps, shopping, etc) often push organic results below the fold so no one sees them. You need to be above the fold.
- chillydawg 10y agoLol, so it's extortion by google? Superb model!
- deleted 10y ago[deleted]
- ceasarby 10y ago1. I don't think that you can buy ads using other company's trademark. It's against Adwords policy. TS using "Squarespace" as example, not "web shop".
- vgeek 10y agoCan bid on keywords, you just can't use trademarked terms in ad copy. Google loves branded Kws on Adwords. Bidding on competitors will have a low quality score, but drives up the competition for the brand owner. With all of the above the fold distractions, you basically have to pay if you want to be above the fold.
- arbuge 10y agoThis is incorrect. You certainly can buy competitor trademarks as keywords. You are only restricted from using them in ad copy. Source: https://support.google.com/adwordspolicy/answer/6118?hl=en https://support.google.com/adwordspolicy/answer/6118?hl=en