A potential problem with this business model is that small-medium enterprises who lack logistics departments (target market for the product) tend to buy their g

A potential problem with this business model is that small-medium enterprises who lack logistics departments (target market for the product) tend to buy their goods Delivered Duty Paid, which means the seller arranges the transportation. If the seller is in China, they are required by law to appoint a licensed freight forwarder agent to place the ocean booking for them. So you really cannot play ball in the eastbound transpacific trade until you have a licensed operation in the PRC--which requires forming a Joint Venture corporation with a Chinese company. And it sounds like this company wants to streamline online booking, SLI and B/L creation and shipment tracking, but I don't think I saw anything about handling ordering of or payment for the goods themselves, so it's still up to the buyer and seller to arrange purchase orders, commercial invoices, letters of credit, etc.