Their barriers to entry, from a technical perspective, are too low... The possible scenarios for this product are: 1) Fad Success like the one experimented by

Their barriers to entry, from a technical perspective, are too low... The possible scenarios for this product are: 1) Fad Success like the one experimented by YikYak (same target demographic) and then struggling to maintain growth and traction. 2) Getting copied by Snap, Facebook, Twitter (perhaps even Google now that they have Allo) and repeating Meerkat's faith. 3) Reaching an inflection point that allows them to have growth and traction (like the one Snapchat had in its early years) and had decent exit by being acquired by any of the companies in #2. It's hard to tell which one would be, but as I said the barriers to entry are very low. I would expect Facebook or another big company releasing something similar in the short term.