RH's headline feature is "free trading," a feature that mostly appeals to people who are investing smaller amounts (for whom an $8 commission is significant). T

RH's headline feature is "free trading," a feature that mostly appeals to people who are investing smaller amounts (for whom an $8 commission is significant). Their oversimplified interface is consistent with this targeting of novices. I'm saying it as a generality - of course it's not completely black and white. That said, RH does have several problems - notably their unreliability on days of high volatility and their poor customer support - that generally deter bigger investors from using them over a traditional broker.